Despite their potential as a high-margin revenue stream, automotive aftermarket sales typically lack reliable metrics through which to manage growth. The need for accurate metrics is underscored by the key role that after-sales performance plays in building long-term brand loyalty and driving future vehicle sales.
CAP is a monitoring tool designed to deliver clear and actionable recommendations for optimising your brand performance in after-sales services. It provides the most up-to-date overview of the vehicle park and after-sales market available in Europe, consistently evaluating KPIs such as brand network retention rates, servicing market share and satisfaction with vehicle services centres.
Based on an in-depth understanding of consumer behaviour in the area of vehicle use and maintenance, CAP helps you identify the factors driving vehicle servicing choices and consumer loyalty, and pinpoint areas in which growth could be achieved.
For more information please contact Muriel Goffard.