An initially successful new mobile operator was struggling to increase its market share beyond 2-3%, and battling low retention rates.
We used ConversionModel to explore the brand’s competitive strengths and weaknesses in different regions, and reveal the market dynamics influencing brand choice, retention and conversion.
A major European network operator needed to evaluate which new markets would provide the greatest opportunities for expansion.
We used ConversionModel to analyse consumers’ needs and assess their commitment to incumbent brands across a range of different countries.
India’s market leader in scooters had lost its leadership of the broader two-wheel category, and attempts to regain its position by launching a new motorcycle had failed.
We used a qualitative and quantitative NeedScope programme to explore the dynamics of the market, and look beyond function to reveal all of the needs that scooters and motorcycles meet.
Just Juice looked to innovation to re-establish brand share and value in an evolving cold drinks market. Growth potential was seen in fizzy drinks – but was this space right for the brand?
We used the NeedScope framework to explore the functional and emotional drivers of brand choice in cold drinks, and reveal the best opportunities for an irresistible brand proposition meeting unmet needs.
The chilled food market leader needed a roadmap for customer acquisition and long-term growth in the chilled meat category.
Our NeedScope study looked beyond the functional benefits that had previously defined the category, to identify the real drivers of choice and the potential for irresistibility.
Test your brand’s irresistibility: Unity
Clarity about what your brand stands for, and how to activate it consistently across channels, has never been more important or more possible. Successful brands resonate and engage with people, consistently and coherently across touchpoints, to deliver their short-term objectives and build the brand in the long term.
So how can you create meaningful differentiation and drive a strong presence in the market?
Brands need a differentiated positioning, clarity of purpose and cultural relevance to stand out from the crowd.
We provide the human, cultural, brand and category insight you need to create meaningful differentiation and become irresistible to your audience. From understanding the category landscape, to identifying the drivers of equity, and defining your brand positioning, we help you shape your brand for growth.
NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.
The Kantar Brand Media Monitor is an unique multi brand, multi touchpoint and multi target research. It is a benchmark for the marketing and media world in Belgium.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.
Drive brand growth with agile intelligence
Knowing how, when and where to activate brands has never been more important, more urgent or more possible in today’s technology and data-driven world. We intelligently integrate validated survey measures with social, search, sales, media, behavioural data and more, to create agile brand guidance systems. This provides you with the fast, early-warning indicators you need to act, react and course-correct.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.
A new approach to brand tracking: our brand guidance systems provide clear direction for your brand, from strategic planning right through to continuous monitoring and optimisation.
Kantar believes the most successful brands are Meaningful (meets consumer needs), Different (unique and sets trends) and Salient (top of mind). These three qualities, in varying combinations, are what make a brand sell the most, command the highest price and generate the greatest value share growth.
Kantar believes the most successful brands are Meaningful (meets consumer needs), Different (unique and sets trends) and Salient (top of mind). These three qualities, in varying combinations, are what make a brand sell the most, command the highest price and generate the greatest value share growth.
Do meaningfully different brands create financial value growth? The answer is yes. Our Meaningfully Different Framework is a holistic brand equity measurement system that helps determine how meaningful (meets consumer needs), different (unique and sets trends) and salient (top of mind) your brand is. We measure and provide insight on the power, premium and potential of your brand
Moving into new territories and categories is a radical strategy that can create major potential for incremental business growth. To succeed, it requires a precise understanding of market dynamics, consumer behaviour and the competitive landscape of the specific markets that you target. This is precisely what the Kantar TNS global network delivers.
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