In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter, smarter surveys:
An initially successful new mobile operator was struggling to increase its market share beyond 2-3%, and battling low retention rates.
We used ConversionModel to explore the brand’s competitive strengths and weaknesses in different regions, and reveal the market dynamics influencing brand choice, retention and conversion.
A major European network operator needed to evaluate which new markets would provide the greatest opportunities for expansion.
We used ConversionModel to analyse consumers’ needs and assess their commitment to incumbent brands across a range of different countries.
As brands compete for share of mind and spend in an ever-changing market, building and sustaining a position of strength is essential to retain and grow existing customer relationships, attract new ones, and explore untapped opportunities.
ConversionModel helps you do this by providing clear understanding of the trends, context and nuances that affect consumer behaviour and the marketing activities that will most efficiently drive growth.
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