Retail & Shopper

Nothing has a greater influence on shoppers’ choices than their relationship with the brand. However, the brand experience fails to extend into the point-of-sale, resulting in brands seeing their hard-won place in consumers’ hearts and minds eroded when it comes to strong sales performance.

Influencing shoppers in store is a key goal for most brands, yet few understand that they must earn the right to influence by first making the shopper’s task easier.

Shopper Decisions helps you improve sales conversion at the moment of choice by outlining how facilitate shoppers’ product search and identifying their selection criteria.

Shopper Dimensions uses bespoke qualitative and quantitative techniques to interrogate shopper missions and consumption occasions, and ensure the right products are placed on the right shelves. By revealing why individual shoppers buy what they do on each trip it enables clear, effective channel strategies with common goals for brand managers, category managers and trade marketing.

Many point-of-sale initiatives are launched without a full understanding of how they will perform in the real online or offline store context.

Shopper Tester uses virtual reality environments (for bricks and mortar) or web cloning (for eCommerce) to replicate the moment of purchase, and provide genuine understanding of shopper behaviour in-store. It reveals unconscious triggers and habitual patterns to generate insights for growth from both new and existing buyers.