Consumption Universe Consumer Segmentation

 

 

Snacks Market Landscape

The market landscape shows consumer perceived trade-offs and competitive positions for snack products. Unmet needs are identified when product performance is compared to need state requirements.

 

 

Occasion needs

Benefit bundles valued by a large number of consumers in a large number of occasions. These define consumers’ ideal requirements for delivery and competitive advantage. Unmet needs are identified through comparison of product performance against each need state.

 

 

Snack Universe product list

Bars

  • Breakfast biscuits
  • Cereal bars
  • Granola bars – crunchy or chewy
  • Protein bars
  • Weight-loss meal replacement bars

Beverages

  • Almond milk
  • Breakfast beverages
  • Chocolate milk
  • Fruit smoothies – ready-to-drink
  • Fruit smoothies from a restaurant
  • Hot specialty coffee drinks
  • Iced or frozen coffee – all types
  • Milkshakes
  • Nutritionally complete drinks
  • Protein drinks – ready-to-drink
  • Ready-to-drink coffee/espresso drinks
  • Slushies
  • Vegetable/fruit/green juice smoothies
  • Weight-loss beverage

Breads

  • Bagels
  • Crispbreads/flatbreads
  • English muffins
  • Gluten-free bread – packaged
  • In-store bakery bread
  • Packaged rolls/breadsticks
  • Rice cakes
  • Sliced white bread – packaged
  • Sliced whole wheat/multigrain bread
  • Soft tortillas/wraps/pitas
  • Thin sandwich rounds

Candy/gum

  • Chewing gum – any type
  • Chocolate candy bars
  • Chocolate candy pieces
  • Fruit-flavored candy
  • Premium bite-size chocolates
  • Premium dark chocolate

Cereal

  • All-family cereal
  • Health-oriented cereal
  • Organic cereal
  • Sweetened cereal

Cheese

  • Block/wedge of cheese
  • Cheese slices – individually wrapped
  • Cottage cheese
  • Cream cheese
  • Soft/spreadable cheeses
  • String cheese/cheese sticks

Cold sweets

  • Gelatin/pudding – refrigerated
  • Gelatin/pudding – shelf-stable
  • Gelatin/pudding you make from powder

Cookies

  • 100-calorie pack cookies
  • Cookies you make at home
  • Graham crackers
  • Homemade cookies from scratch
  • Packaged chocolate chip cookies
  • Premium packaged cookies
  • Reduced fat/sugar/calorie cookies
  • Sandwich cookies

Crackers

  • 100-calorie pack crackers
  • Bite-size flavored snack crackers
  • Buttery crackers
  • Cheese-flavored crackers
  • Cracker chips
  • Cracker sandwiches – filled with cheese
  • Gluten-free crackers
  • Natural/organic crackers
  • Pita/bagel chips
  • Saltines
  • Whole wheat/multigrain crackers

Fruit/vegetables

  • Dried fruit
  • Fresh fruit – whole or pre-cut
  • Fresh vegetables – raw
  • Fruit in cans/jars
  • Fruit in single-serve packages

Ice cream

  • Diet/low-carb/sugar-free frozen novelties
  • Frozen fruit juice bars
  • Frozen novelties – individual
  • Frozen yogurt in carton
  • Ice cream in carton
  • Soft-serve ice cream

Meal foods as snacks

  • Boxed macaroni & cheese
  • Canned pasta
  • Fresh fried chicken pieces
  • Frozen chicken
  • nuggets/fingers/strips
  • Frozen chicken wings
  • Frozen fried chicken pieces
  • Frozen pizza – family-size
  • Frozen pocket sandwiches
  • Grilled cheese sandwich
  • Homemade soup
  • Lunch kits
  • Meat snacks – like beef jerky
  • Packaged deli meat
  • Peanut butter & jelly sandwich
  • Protein -based salad sandwiches
  • Restaurant pizza
  • Soup – single-serve microwaveable
  • Tuna from can/pouch

Nuts

  • Nuts – any
  • Trail mix

Pastries

  • Brownies – reduced calorie
  • Brownies you bake from a mix at home
  • Donuts
  • Muffins
  • Packaged brownies
  • Pastries/Danishes
  • Toaster pastries

Salty/crunchy

  • Baked low-fat potato chips/crisps
  • Cheese puffs/balls/curls
  • Corn chips
  • Flavored potato chips
  • Flavored tortilla chips
  • Kettle-style potato chips
  • Microwave popcorn
  • Multigrain chips
  • Potato chips in a canister
  • Pre-popped bagged popcorn
  • Pretzels
  • Regular potato chips
  • Snack mixes
  • Unflavored tortilla chips
  • Vegetable-based chips/sticks

Sides/appetizers

  • French fries
  • Frozen fried appetizers
  • Frozen Mexican appetizers
  • Ramen noodles

Spreads/dips

  • Cheese/queso dips
  • Chocolate hazelnut spread
  • Dairy-based vegetable dips
  • Guacamole/avocado dip
  • Hummus dip – in package
  • Jam/jelly/preserves
  • Peanut butter
  • Peanut butter in on-the-go cups
  • Salsa – in package

Yogurt

  • Dessert-type yogurt
  • Drinkable yogurt
  • Greek yogurt
  • Regular yogurt
  • Squeezable yogurt