Submitted by jorn on
2026 is here, and it’s time to turn insight into impact. Last year, we saw sustainability move from aspiration to expectation, brands fight harder for relevance, innovation accelerate in response to shifting consumer needs, and AI redefine how decisions are made. These aren’t passing trends—they’re the forces shaping growth in every sector. At Kantar, we help you harness these dynamics.
Ready to start the conversation? Let’s make 2026 your most impactful year yet.
Cut through the noise so that CMOs can plan for brand growthOur experts reveal ten trends that will redefine competitive advantage, from AI-native decision making and synthetic data to algorithm-driven brand building and micro-community growth. Gain actionable insights to position your brand for success in a rapidly evolving landscape. |
|
|
|
The path to sustainable growth isn’t generic, it’s brand specific.2026 is the turning point for brands to make sustainability a true driver of growth. Discover the 3 strategic unlocks for success: building a brand-specific business case, mastering category dynamics, and shaping a distinctive path to growth. |
Measure your brand’s contribution to the financials of the businessThe answer lies in seven key metrics: Meaningfulness, Difference, Salience, Demand Power, Pricing Power, Activation Power, and Future Power. |
|
|
|
AI is transforming the innovation process, unlock new opportunitiesAI is transforming marketing, but how does it reshape innovation—a field long driven by human curiosity and creativity? Discover how leading brands harness AI to fuel breakthroughs and overcome challenges. |
Kickstart 2026 with Us
The new year is here—and it’s the perfect moment to set bold plans in motion. At Kantar, we’re ready to help you turn ambition into action across key pillars. Together, we’ll craft strategies that are measurable, commercially strong, and aligned with consumer expectations—so you start 2026 with confidence and clarity.
