Published: 04/12/2017
We invite brands into our lives to provide the products and services we need. And in this connected, switched-on world, we expect them to be available to us whenever and wherever we want. Yet this creates tension: exactly when and how are brands welcome to add value? Too often, people feel stalked and overloaded with advertising, messaging, reminders and push notifications. How can brands streamline, to target only the moments people are most receptive to them?
