The issue
As part of the Consumer Barometer study, Google engaged TNS to build a multi-wave, mobile optimised survey in 56 markets.
Approach
We created a mobile-first, device agnostic survey to embrace the challenges of small smartphones screens.
Insight
The study provided Google with the insights needed and best practice guidelines for creating mobile-first surveys. It also proved that shorter, smarter surveys can provide rich content.
The impact
There were 50% fewer drop-outs than previous surveys and no complaints from 150,000 respondents. The study is a true partnership between client and agency, cementing our standing and reputation with Google.
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