The truth about mobile

For many, mobile phones transcend every moment of their lives. Consumers in every corner of the world own and use mobile phones. They are omnipresent and often always on. For research, this represents an opportunity for better and more insightful data collection.

Developing mobile-first surveys with Google

Developing mobile-first surveys with Google

The issue

As part of the Consumer Barometer study, Google engaged TNS to build a multi-wave, mobile optimised survey in 56 markets.

Approach

We created a mobile-first, device agnostic survey to embrace the challenges of small smartphones screens.

Insight

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