New products and services should be a valuable path to growth, but with over 80 per cent of launches failing, a new approach is needed. At TNS we have proven that we can turn innovation’s failure rate around – but only if companies are courageous and focused on identifying the right opportunities from the outset.
Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.
Insightment is a structured process of crafting insights from observing consumer realities. It explores unmet needs and tensions to unlock the innovation opportunity for your brand.
SuperGroup is a two-day co-creation workshop that brings your team together with creative consumers and category experts. It generates powerful ideas and concepts rooted in unmet needs.
SuperClinic is our qualitative concept refinement tool that uses insights from creative and mainstream consumers to turn promising concepts into sharpened propositions.
Activation Workshops are interactive, full-day sessions designed to bring research insights to life and deliver tangible action plans that meet your strategic objectives.
Concept eValulate uses growth potential (incrementality) as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas.
Product eValuate tests how well products fit with consumer expectations, and identifies the improvements you need to drive repeat sales.
ValueManager uses our proprietary choice modelling software to reveal the product features that matter most, and helps you align your pricing strategy with consumers’ value perceptions.
Double the accuracy of in-market sales forecasts with our individual-based approach. Launch eValuate will ensure that your launch makes a positive contribution to top-line growth.
Concept screening decisions are some of the most critical in the innovation process – and often time-sensitive. eValuate express identifies winning concepts in as little as 24 hours.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending. It uses a precise understanding of today’s market to predict tomorrow.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
To identify winning concepts, it is essential to understand their ability to drive top-line business growth, not just their potential to succeed in market.
Successful innovation depends on getting the right ideas into the pipeline and doing it fast! The pressure of delivering speed to market often means these screening decisions are some of the most critical in the innovation process.
eValuate express is an expedited concept screening approach. It identifies and prioritises concepts that will deliver growth for your company.
In today’s fragmented marketing environment, failure rates in innovation are higher than ever, and launching successful products is an increasing challenge.
Innovation success should be measured in terms of real growth. Launch eValuate uses individual modelling to give you the most accurate estimate of incremental volume and provide actionable insight to help you implement winning launches.
Even with rigorous testing, new products fail at an alarming rate and often don’t perform as well as traditional research indicates.
The optimum combination of price and features is essential for successful products and services, but getting the balance right is a challenge.
ValueManager uses the latest choice modelling techniques to reveal the features consumers value – and the price they are prepared to pay.
A leader in imported beer wanted to explore opportunities within the growing segment of lighter, more drinkable products, to address slowing sales and profits.
We used Matrix, a systematic approach to directing and prioritising innovation opportunities to evaluate the landscape of over 50 beers, understand tensions and unmet needs, and reveal the real potential from different drinking occasions.
In today’s hypercompetitive and rapidly evolving world, finding the right growth opportunity is more challenging than ever before, yet many research approaches are not equipped for this new normal.
Successful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people’s needs and tensions in specific moments.
So how do you know precisely when and where to invest to find the elusive growth?
Improve your innovation success rates dramatically with Matrix, our systematic approach to identifying and prioritising incremental growth opportunities at the very start of the innovation journey.
Locator identifies specific moments of growth opportunity for your brand, and helps you improve performance and messaging to beat other brands in these moments.
Concept eValuate is a suite of concept testing solutions that identifies new product ideas with the most potential to succeed in market and generate top-line business growth
Product eValuate is a suite of product testing solutions that helps you optimise your products for launch. It evaluates product performance in context and identifies improvements that will maximise growth
A suite of pack testing solutions to help you create winning packaging that will stand out, engage consumers and drive growth.
Launch eValuate forecasts the sales growth your new product will deliver with twice the accuracy of other services, taking into account all the touchpoints that influence consumer decision-making.
Post-launch eValuate mines social data to understand the response to your recently launched products and services, informing how to improve them or change communications to drive launch success.
Seven is an intensive and integrated early-stage innovation approach that delivers sharply defined, validated concepts in just seven working days – a process which typically takes several months.
ValueManager is a choice modelling tool that identifies the combinations of product features and price that appeal the most to consumers, helping you align your pricing strategy with their value perceptions.
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