Around this time two years ago, we wrote a blog about the Paris motor show. It was a whistle-stop showcase of the best and most exciting innovations on display. One paragraph was devoted entirely to mobility, as it was the first time we’d seen such a focus on the topic. We talked about the smart thinking being done by auto brands around issues like car sharing and how to complete the final mile of the urban journey. And we finished, almost drooling with anticipation at what mobility masterstrokes we’d see in 2018.
Virtual reality is the next big thing in digital, with virtual environments spreading beyond the gaming and entertainment worlds and hitting the mainstream in the form of Oculus Rift, HTC Vive and Sony Playstation VR. These products have consumers and the mainstream media excited.
India’s market leader in scooters had lost its leadership of the broader two-wheel category, and attempts to regain its position by launching a new motorcycle had failed.
We used a qualitative and quantitative NeedScope programme to explore the dynamics of the market, and look beyond function to reveal all of the needs that scooters and motorcycles meet.
An automotive manufacturer sought to improve and standardise the quality of after-sales services, to increase cross-selling opportunities and encourage customers to upgrade.
With insights from TRI*M we developed action-planning workshops for dealerships that focused on their specific drivers of customer loyalty. We prioritised the actions required, according to their business impact.
Sustainability issues, climate change concerns and new technologies are driving unprecedented change in the mobility landscape. In order to navigate rapid growth markets and maximise the opportunities arising from connected car technologies, brands and businesses need a forward-looking radar that integrates perspectives from all those involved in shaping transport networks.
TNS is a global leader in pricing strategy, with decades of experience researching new vehicle pricing and the premiums that features, models and brands command. In a world of empowered consumers and increasingly complex paths to purchase, such insight is vital to getting the price of any vehicle right throughout its lifecycle.
Effective price positioning and promotions depend upon a complete understanding of actual transaction prices. TNS’s state-of-the-art price monitoring and campaign effectiveness tools provide a market-wide view of end-customer deals. They give car manufacturers and dealers the power to benchmark their performance against competitors, and respond quickly as the market changes.
An automotive manufacturer in Germany sought to improve and standardise the quality of after-sales services, to increase cross-selling opportunities and encourage customers to upgrade.
With insights from TRI*M we developed action-planning workshops for dealerships that focused on their specific drivers of customer loyalty. We prioritised the actions required, according to their business impact.
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