India’s market leader in scooters had lost its leadership of the broader two-wheel category, and attempts to regain its position by launching a new motorcycle had failed.
We used a qualitative and quantitative NeedScope programme to explore the dynamics of the market, and look beyond function to reveal all of the needs that scooters and motorcycles meet.
TNS’s Car Clinics offer precision guidance for every stage of vehicle innovation and development, through flexible, efficient formats that provide crucial insights early in the process, and prevent costly mistakes.
We live in a time of extraordinary change where automotive and mobility brands are transitioning towards a world of connected mobility.
So how can you future-proof your business to unlock new growth opportunities?
We have the most complete understanding of people’s attitudes and behaviours relating to automotive and mobility trends globally, including connectivity, autonomous driving, shared mobility and electric vehicles.
We help you understand connected car drivers’ experience with new features and their attitudes towards autonomous cars. We advise you how to seize opportunities in our increasingly connected world.
Our comprehensive insights on connected mobility issues help auto brands and new mobility service providers identify the moments that matter most to seize growth opportunities in this fast-changing space.
We have over 40 years of experience running Car Clinics around the world, exploring design choices, prototype refinement and package optimisation, as well as target audience definition and launch price positioning.
We use the latest virtual reality technology to deliver car clinics in a whole new way at critical moments throughout the development process, offering better insights faster.
Connect provides a 360-degree view of brand performance across all touchpoints. It helps you optimise return on media spend by identifying the touchpoints that have the most impact.
NeedScope helps you develop and optimise your brand positioning and manage the drivers of irresistibility across the touchpoints and moments that matter.
ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.
AdEval offers a new approach to ad pre-testing, assessing both the immediate brand appeal as well as long-term brand effects – a proven approach to increase advertising success.
Auto path to purchase provides the world’s first real-time analysis of all the moments that matter during the car buying journey, both on and offline. We identify the moments which are critical for your brand to reach and influence consumers.
Our powerful online platform integrates a range of data to provide continuous, real-time customer experience insight. We’ll help you fine-tune customer experience strategy, drive loyalty, fuel innovation and limit the cost of recalls.
relationshipTRI*M helps you create stronger customer loyalty by unlocking the unique code that lies at the heart of every successful customer relationship.
Our scalable pricing solutions provide clear, actionable insight to set the right price for any vehicle throughout the product lifecycle. We advise on feature positioning, sales forecasting, brand price premium, promotional effectiveness and more.
Our state-of-the-art price monitoring tools provide a market-wide view of actual transaction prices and end-consumer deals, enabling you to benchmark performance and respond to market changes.
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