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With the eventual disappearance of third-party tracking cookies, the industry urgently needs new ways to understand ad effectiveness – and Kantar is paving the way. With the global shift towards digital media channels and the industry’s...
The largest study of its kind exploring the marketing implications of Covid-19 As stringency levels are lowered, we see step changes in people’s levels of concern and in their behaviours. We have therefore analysed the data...
Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 3 took place between 10 and 13 April. COVID-19 had been in community transmission...
Kantar interviewed 500 people aged 18+ in Belgium. They were interviewed online and were nationally representative in terms of age, sex and region. Wave 2 took place between 26th and 30th March. COVID-19 had been in community...
Kantar interviewed 500 people aged 18+ in Belgium during the weekend of 16th-19th March. They were interviewed online and were nationally representative in terms of age, sex and region. COVID-19 had been in community transmission phase for...