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Make sure your packaging is the hero when it comes to sustainability.
It is important to recognise that it is all too easy to underestimate the role of the pack when it comes to creating the consumer expectations that can make or lose a sale.
Read the full story here.
How to influence sustainable behavior through advertising?
People want to act sustainably, but there are many barriers to sustainable living. We used behavioural science techniques and analysed our ad database to uncover how to influence behaviour.
Read the full story here.
Sustainability... is marketing part of the problem or part of the solution?
Marketing is becoming increasingly important to show your (future) customers and employees how sustainable you really are. At the next BAM Meaningful Marketing Talk, you will have the opportunity to gain unique insights and network with the best experts in the field.
Join us 12th of May for this Meaningful Marketing Talks here.
Get in touch with Corinne Mostaert, our Sustainability and Innovation lead.