Submitted by jurgen on
Learnings from Belgian Christmas advertising.
What works?
Christmas is the height of the advertising year in many Western markets. For people, Christmas is more than a season. It is a feeling!
Since 2014 - we as Kantar - have tested Christmas ads to showcase the year's stars and to answer the question of what is the secret of effective Christmas Advertising.
This year we have distilled the secrets of Christmas advertising success across five years also with 2019 examples from Belgium.
What are the learnings advertisers and brand owners can benefit from?
To cut through in a crowded seasonal market, brands need to be creative with a focus on storytelling, branding and emotional connection. Have a look at the complete article here.
For more information, please reach out Deniz Sariyildiz, Director, Creative & Media Effectiveness