Are your digital ads engaging or intrusive?
Digital ad spend continues to rise, and is forecast to top $203bn in 2018. Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising's ability to truly deliver against its great promise: to create seamless, personalised experiences online, in the crucial moments that matter between people and brands.
Customer journeys must be redefined
“Kantar recently did a survey of millennials, and more than 70 percent said they would prefer to spend money on experiences, rather than material things”
Customer centricity is easily talked about, but rarely achieved. Kantar's CX transformation practice leader explains why.