Submitted by jurgen on
Grow your brand over the short and long term.
Fewer than 6% of global brands grow market share over the first year. Of these, only 6 in 10 sustain this growth over three years.
How can brands build momentum in the short and long-term environment?
Find out more in Kantar’s Mastering Momentum report.
>> Download our new report.
We all know marketing needs to generate sales now, but how can marketers also ensure that their activities also build for the future?
Marketing activities can influence consumer behaviour across all three stages of the buyer cycle but all too often marketers end up focusing too much on just one and fail to maximise growth. Why do you think this happens?
Please share your thoughts with Nigel Hollis in this new blogpost.
Against a backdrop of unprecedented disruption and volatility, how can marketers achieve substantial growth, and turn short-term successes into long-term gains?
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