Connected Intelligence, AI and Voice will transform media

 What will shape the media landscape for brand owners, agencies and media platforms in 2019?

Making sense of the transformative media landscape is challenging, and increasingly we’re seeing a ‘connected intelligence’ approach where syndicated data solutions of all types are being directly integrated with advertisers’ first party data. Our report outlines twelve key trends that will transform the next year in media, exploring advances from augmented reality, through gender portrayal to vertical video.

There has never been a more exciting time in media. We look forward to working together with you to better understand industry changes throughout 2019 and beyond.

Contact your local specialist: Kim Geerinck.

Download Kantar’s 2019 Media Predictions here.
 

Burger King Whopper Ad Hijacks 'Okay Google'

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