How much choice is too much? The innovation paradox.

The innovation paradox
One of the most common mistakes made by marketers is only focusing on product innovation. Succeeding with innovation means offering consumers more choice, but how do you combat the overwhelming amount of choice that consumers have available to them?
Taking a step back to examine the way brands innovate and moving away from only functional delivery, companies may begin to see the bigger picture.
Create, screen and validate winning pack designs
Pack eValuate
Uses pioneering virtual reality to replicate the in-store and eCommerce environment, and behavioural and techniques to accurately understand the purchase process.

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Contact your local specialist: Corinne Mostaert