Submitted by jurgen on

People are ready for change
The great cities of the world are energizing and challenging places to live. One of the greatest challenges is urban mobility - how people travel to, across and within the city landscape. Despite the environmental need to limit the use of cars for personal transport, people are still holding onto them, whether for the status, convenience or simply because there is no feasible alternative.

How can cities and mobility players develop sustainable, intelligent alternatives?

Our study, Mobility Futures, explores the key areas to guide municipalities, auto industry players and mobility service providers, in shaping tomorrow's mobility landscape.
>> Download the report.

Get in touch with Vera Cooremans or Jan Bryssinck to get deeper insights.

What do car brands need to know to grow their brand in 2020?

 

Tailor communications
As attitudes about mobility change, or fragment according to consumer geographic location and needs, brand communications will need to be more tailored. People living in cities will be more receptive to other mobility alternatives like car sharing, while in rural areas people are more likely to own their vehicles. These distinctions are happening and will accelerate. Understanding them is critical to brand building.

Build loyalty
Gaining and sustaining loyalty, always a challenge, potentially will become an even greater challenge as leasing becomes more prevalent and consumers see lease arrangement as an opportunity to try many brands rather than to remain loyal to one brand. Historically, people leak out of a brand after bad experiences. Brands will not have the luxury of allowing that to happen going forward. Brands need to coordinate all aspect of technology to keep customers in the brand.

Think differently
Many consumers do not realize they are driving a connected car. Others relate to the cars as they do to their cell phones, using only a fraction of the possibilities created by data. Brands have an opportunity to do much more analysis of that data in ways that can serve customers and build brand loyalty. For example, analysis of driving patterns can lead to predictive maintenance suggestions. Ongoing engagement with the consumer also can involve sales of software.

Improve experience
Distribution options are expanding with more direct-to-consumer possibilities, especially with electric cars. One possibility for keeping dealers relevant would be to improve the customer experience by modifying the dealer compensation model, which is based on sales volume, the number of vehicles sold. Incentivizing dealers to provide great customer service should improve the customer experience and,
ultimately, produce the desired result; more sales.

Get in touch with Sukanya Acharya for more information.