Five ways China is progressing from follower to auto industry leader
China’s automotive industry, for so long a follower of the established global manufacturers, is now pulling alongside and preparing to overtake. Their relentless ambition and agile business models illustrate how domestic players will inspire and shape the future of the automotive industry.
Out of home, out of mind?
Understanding food and drink habits
Out-Of-Home consumption makes up nearly half of global spend on snacking and non-alcoholic beverages. In some categories purchases outside the home even make up as much as 70% of total spend. This is a significant opportunity for retailers and manufacturers not currently considering OOH strategies.