Manage your brand in challenging times

Manage your brand in challenging times.

Learnings from Covid-19 crisis, globally and locally.

The outbreak of the Covid-19 virus worldwide is having an enormous impact on today’s daily life. Not only personally, but also economically. Certain categories (like travel, out-of-home entertainment) feel the impact immediately, whereas other categories (online entertainment, medical insurance) might ‘profit’.

• What can we learn from the Chinese and Italian experiences so far and from the way Chinese and Italian brands reacted?
• How is Belgium reacting to it? 
• And what is your brand supposed to do?
• Do you respond and how do your customers react to that?
• How about the long term implications for brand growth?

Download the deck we used during our inspiring webinar.