Your fool-proof guide to powerful brand identity

Are you debating if your brand identity resonates your consumers’ emotional chords? Are you afraid your brand assets are not cueing your brand – but a competitor?

Let’s reveal the truth so you can feel reassured or empowered to make changes to strengthen your brand identity.

Brand Imprint, Kantar’s Neuroscience-based measurement, assesses if your consumers perceive your brand stand out of the crowd and if your assets resonate with them at a gut level. It reveals which elements of your brand identity are instinctive, which assets consumers struggle with and which assets still have the potential to build your brand and increase its mental availability if you tweak the assets.