This year, for the first time, the biggest football event of this planet will coincide with the busy Saint-Nicholas and end-of-year period. Ad spend and global advertising will grow significantly meaning for brands it will be even more difficult to stand out. Based on our Artificial Intelligence technology on Kantar Marketplace, we have recently analyzed more than fifty television ads from UEFA EURO 2020, Nations League and Tokyo Olympics 2020 in four countries with concrete recommendations for your business (e.g. the importance of a quick emotional connection with your brand in digital videos to minimize skipping behaviour).

Planning your future campaigns is challenging with a peak of events on the horizon. 

The extra mile

Kantar Marketplace is so much more than testing the efficiency of your ads. It is a market research platform that combines agile research, powerful analytics and deep brand-building expertise to accelerate consumer insights and unlock growth. Also in terms of promotions, packaging, claims ... it is essential to already set the right focus around the activation of your brand for autumn.

We know what works

Our research shows that many brands do not capitalize on the opportunity. Setting the right focus on activation of your brand for this end-of-year-period is essential. To be effective your ads need to resonate and bear a strong link to your brand.

• Showing the football fever spirit is the key
• Tell a clear and relatable story
• Break the stereotypes
• Connect your brand to the event 

With Kantar Marketplace, you can conduct market research in just a few days, hours or even minutes, use our validated research techniques for communication, innovation and brand building, set your results against the most accurate benchmarks, and all this at a very attractive price.

Also discover our new Brand Equity Evaluation platform on Kantar Marketplace and learn how to unlock your full brand power.

Get in touch with our Kantar Marketplace Business Development Managers, Sven Van Petegem and Dries Van De Weghe for more information.