To start the new year on a high, we have some exciting news to share. Sabine Vermeulen joins Kantar Belgium in her new role as Innovation Director. Having worked as Insights Director at NielsenIQ Bases and as Director Client Consulting at Nielsen, Sabine brings an extensive knowledge and experience to our company.

Sabine Vermeulen: "With my extensive background in innovation consulting, I want to help put Kantar on the map as the go-to agency for assessing the future success of innovations, for existing clients as well as new ones. With Kantar’s strong base across many research domains such as brand and creative testing, there’s a lot of opportunity for it to further build & leave its footprint within the area of innovation."

Isabelle Mérillou, Managing Director Kantar Belgium and Corinne Mostaert, Innovation & CX lead: "We are very excited to have Sabine join the team, as we know both clients and colleagues will significantly benefit from her experience, insights and energy."

If you wish to get in touch with Sabine for more information, you can reach her at Sabine.Vermeulen@kantar.com