Submitted by jorn on
Attention beyond views for creative effectiveness
Learn 5 tips to make your creative worth paying attention to.
Great attention measures elevate ads from playback to paybackThere is a fundamental difference between whether an ad is just seen or is actually watched. Watching (Passive attention) does not mean engagement (Active attention). |
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Attention’s role in advertising is heavily influenced by emotionThe platform is another crucial factor when choosing your creative tools, as different contexts demand different content to truly stand out and retain attention. |
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One size does not fit all, and not all attention is created equalThe platform is another crucial factor when choosing your creative tools, as different contexts demand different content to truly stand out and retain attention. |
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Don’t make digital videos longer than they need to beIt’s important to find that sweet spot where your ad can retain attention but also convey your message and deliver the creative objective. |
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Attention is a stepping stone, not the end-goalMeasuring attention for advertising impact becomes more meaningful if it is understood in the light of attitudinal metrics. |
Curious for more after this short brief? Read on and view the full article with more details and examples.
Did you miss our webinar ‘Attention beyond views for creative effectiveness’?
Learn how brands can capture attention through their creative to enhance advertising effectiveness. |
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To optimise your ads to command attention, you need great attention measures to go beyond viewability. Read the webinar deck to find out how to go beyond views. |
Get in touch for a creative view on your ads
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