Take back control in the age of AI creative playbook

Discover mission-critical strategies to reclaim your advertising power in the AI marketing revolution.

The advertising world is on the brink of a monumental shift, with AI projected to generate up to 90% of online content this year. This evolution presents both a challenge and an opportunity.

At Kantar Marketplace, we understand the value of human creativity in an AI-driven landscape. That's why we've developed a creative playbook to help you create captivating campaigns that truly connect with your audience.

Discover this playbook, which is brimming with strategies and insights on harnessing the power of AI while preserving the unique human touch that defines your brand.

In today's fast-paced world, staying ahead of trends is crucial for success. Interested in more after reading this short extract? Read the full article now.

Grab the Creative Playbook

Ready to elevate your game?

Unlock the power of AI in content creation with three key strategies from Kantar data. The core principles of great advertising remain steady. While some tweaks are necessary, successful brands prove you don't need to overhaul your approach for new tech to reach your audience.

Secure their attention Make them feel something Crack the context

As a marketer, you know the importance of these three key advertising strategies. Master them in the age of AI to lay the foundation for meaningful difference and predispose more people to your brand.

In today's fast-paced world, staying ahead of trends is crucial for success. Interested in more after reading this short extract? Read the full article now.

Grab the key insights

We look forward to supporting your success in this new era of creativity.

Request your Kantar Marketplace demo or get in touch to catch up on the latest developments and take control of your creative future in the age of AI.