Finding the future: FOOD

A menu of delicious insights.

Welcome to Kantar's Finding the future series, your guide to the latest trends driving consumer behavior globally.

Powered by Kantar's Dx Analytics proprietary toolkit, we apply AI and analytics on digital data (search and social) to identify emerging trends at speed and scale.

By layering human insight and Kantar's trends framework, we identify growth opportunities for brands across markets, languages, and categories in real time.

In this issue, we showcase emerging trends linked to food and beverages enabling brands to map and identify future innovation, growth and activation opportunities.

A culinary adventure

We looked at over 36 billion Google searches linked to more then 180 topics spanning over 9000 trends globally over a period of five years to uncover emerging trends. What do consumers want? How does the evolving context of search translate to trends?

Out of this data we distilled the three key pillars, manifesting into ten trends.

• Health
• Experience
• Environment

Get a deep dive into the future of food and download the full report.