The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Download Kantar’s evidence-based Blueprint book to discover:

  • How to shape your marketing strategy using Kantar’s Growth Driver and the three Growth Accelerators
  • Which marketing levers make the biggest difference, and when
  • How to track and predict the most important metrics

The evidence-based framework for marketers

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points, on how people feel and act, collected over the past decade.

Read the Executive Summary


Free Blueprint digital book

Delve into Kantar’s in-depth analysis and charts and help you bring this evidence to your team

Download the Blueprint book

Webinar to re-watch

In case you missed it, or want to share with your team.

View the webinar


Get in touch to start the journey to evaluate your brand performance and to shape your brand future.

Corinne Mostaert

Corinne Mostaert
Blueprint ambassador
Kantar Insights Belgium
corinne.mostaert@kantar.com

Isabelle Mérillou

Isabelle Mérillou
Managing Director
Kantar Insights Belgium
isabelle.merillou@kantar.com