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Braving the battleground
Discover the best media environments for your ads and the top-ranking media channels and brands in 2023.
Campaigns are seven times more impactful among a receptive audience, so for an ad to achieve its full potential it needs the right media environment.
Media Reactions is an annual study that provides a comprehensive view of the current media landscape and how to navigate it. The study provides essential guidance for campaign planning with a ranking of media channels and brands and detailed insights into consumer and marketer perceptions of different media environments.
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