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Harness predictive insights to reveal trends, uncover hidden consumer motives, and ignite innovation across industries
In today's data-driven world, staying ahead is crucial. Traditional survey and sales data have limitations, so brands must explore alternative data assets to understand the evolving consumer landscape.
Search data offers unparalleled insights into consumer behaviour and preferences. By mining the world’s largest database of interest and intentions - search queries - businesses can uncover trends, identify emerging needs, and tailor their strategies for more effective campaigns and innovations.
Enter TrendEvaluate, Kantar’s groundbreaking tool that combines AI and advanced digital analytics to identify consumer trends before they even happen.
Putting TrendEvaluate to work for the food industry
The food industry has evolved from artisanal production to large-scale mechanisation, making food more affordable and accessible, but also introduced new nutrition and safety challenges. Today, digital advancements like AI and data analytics drive innovation, meeting consumer demands for transparency, sustainability, and health.
The rise in searches for Ashwagandha and Cortisol highlights a growing interest in stress relief and holistic health. Consumers are curious about Ashwagandha's benefits, including anxiety reduction, improved sleep, and reduce fatigue. Understanding these nuanced motivations can help brands innovate and tailor their communication strategies effectively.
Concerns about weight and body composition are longstanding, with diets evolving over time. Probiotics and prebiotics have gained popularity for their health benefits. Now, consumer interest is shifting towards the microbiome, disrupting the precision nutrition space and offering brands new growth opportunities.
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The rising interest in Tirzepatide and Semaglutide reflects a shift in consumer attitudes towards diet and health. For brands in the food and diet industry, this shift presents both challenges and opportunities. There is an opportunity for brands to innovate in a way that caters to the needs of consumers using these medications. |
In today's fast-paced world, staying ahead of trends is crucial for success. Interested in more after reading this short extract? Read the full article now.
Find future growth spaces with the power of consumer search data for your industry
- Deep Consumer Insights: TrendEvaluate digs deep into consumer preferences, revealing current and future trends.
- Reinvigorating Core Offerings: Aligns brands with emerging trends to refresh their products.
- New Use Cases: Identifies cross-category opportunities, expanding product relevance.
- Breakthrough Innovations: Unravels signals for game-changing moments, helping brands innovate effectively.
With TrendEvaluate, we can identify the latest emerging developments that will begin to shape the future of your industry.
How can you discover hidden opportunities for innovation that truly meet consumer needs?
Stay ahead of trends with TrendEvaluate, your strategic compass for understanding consumer behavior. Leverage its predictive insights and cross-category data to make informed decisions and outpace the competition. Contact me today to transform your business with data-driven insights!
Unlock the future of your brand—let's start the conversation!
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Corinne Mostaert |
