Submitted by jorn on
Building a tech brand in the era of brand purpose and sustainability
Sustainability is about showing up where it matters to everyday people, everywhere.
Whether it is Big Tech, emerging technologies such as AI or blockchain, or even more traditional hardware industries, consumers are prone to associate different technology sectors with high energy consumption, lack of energy efficiency, unsustainable sourcing of materials, unsustainable packaging, or relatively high carbon footprint. Consumers’ expectations of tech companies in the space of “showing up where it matters” are often sky high.
To help tech brands identify consumer opportunities, Kantar has launched a special report focusing on how sustainability and tech intersect in 2024 and beyond.
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The Big Debate: Does sustainability pay off for brands? |
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What is the sustainability $ value case for brands? |
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Circular or not: Does sustainable innovation build competitive advantage? |
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Building sustainable brands in culture |
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How greenwashing hinders change, and what you can do about it |
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Brand Inclusion in the age of polarisation |
Are you just talking about sustainability or are you making it real? Get in touch with us and let’s future proof your transformation journey together.
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Corinne Mostaert |
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Isabelle Mérillou |
