Welcome to Kantar's creative effectiveness awards.

The advertising world is restless, fast-moving and ever-evolving. This brings exciting opportunities and constant challenges. 

So how can you be creative and effective on channels that continuously innovate?

At Kantar, we share a passion for great advertising with our clients and their agencies, so we look forward to celebrating the very best digital, social, print, outdoor and TV advertising in our fourth Creative Effectiveness Awards 2023. 

What makes our awards unique is that consumers are the judges. Our winning ads are those that people find the most creative and effective from over 13000 ads we tested last year.

Discover how to win in a digital world.

Take a closer look at the trends we have observed from the most creative and effective ads of 2022 and what we can learn from them.

Download the booklet

Get in touch with our experts:

Deniz Sariyildiz, Creative Effectiveness Director

Isabelle Mérillou, Managing Director

Majid Mardan, Kantar Marketplace Business Development