Discover your top brand equity indicators for free in seconds

BrandSnapshot is a free brand equity assessment tool on Kantar Marketplace, providing intelligence on your brand’s strengths and weaknesses in an interactive dashboard.

Powered by data from Kantar BrandZ, the world’s most extensive brand equity study, BrandSnapshot gives you a quick read on the performance of your own and competitor brands across categories.

Get the guidance you need to build value and powerful connections in the minds of your consumers.

Explore for free

Trusted brand equity framework Make decisions confidently, knowing Kantar's Meaningfully Different Framework is proven to build brand value and drive commercial success.

Rich competitive intelligence Compare your brand with core competitors across categories to discover opportunities and manage risks so you can stay one step ahead of the competition.

Truly global scale Tap into our library of brand intelligence across 43 markets to better understand key drivers of your brand performance.

We would love to talk to you about the significance of these insights for your brand and how these approaches can be applied to make your brand stronger.

Machteld Andries, Brand Domain and Strategy Lead

Martine Philippe, Brand Guidance Lead

Sana Hussain, Brand and Communication Director

Deniz Sariyildiz, Creative Effectiveness Director