A modern marketer’s toolkit: early-stage insights 

Our data shows that brands who embrace early-stage research can more than 2x their chances of creating top-performing ads. Researching creative ideas earlier helps marketers futureproof campaigns, preventing wasted spend on ideas that don’t resonate with consumers.

We are excited to announce early-stage creative insights are now available on LINK+ and LINK AI! Revolutionise your ad development process by identifying and nurturing winning creative concepts early to help build campaigns that grow your brand and maximise your media investment.

Discover how early-stage creative development capabilities on Kantar Marketplace can supercharge your marketing investments today!

Find out more

LINK early insight on Kantar Marketplace helps you:

	Screen and nurture ad ideas, concepts, scripts, summaries, mood films or any type of early-stage creative
	Build a creative platform that will deliver campaigns that can grow your brand long term
	Save time and money by gaining scalable, robust insights using survey and AI-based technology
	Maximise ROI with ads that are right for your audience, brand and strategic objectives

Nurturing Early-Stage Creative Ideas and Concepts

The new LINK+ and LINK AI capabilities aimed at supercharging early-stage creative development are now available in Kantar Marketplace, Kantar’s agile market research platform. I’d love to guide you through in a quick demo and show how you can benefit from these innovative additions to the LINK tool kit.