What happens when data meets creativity?

The biggest open night for the creative industry

Discover the answer together with us during ADNIGHT BXL

Kantar's brand and creative experts will explore the connection between data and creativity. This event will showcase how consumer insights and AI can inspire and enhance the creative process. It’s all about blending data with imagination to create work that truly resonates.


Kantar proves that data isn’t just numbers it’s the spark behind every great idea.

NEEDSCOPE AI - Demo session Put your positioning skills to the test! Use your creativity to design an ad and align the correct emotion to it.

Our demo stand is open:
17:00 - 22:00

LINK AI - Info session Secrets behind ideas that work: A Belgian Brew of Creativity

Time your visit for our speaker session:
17:30 - 17:55 | 18:30 - 18:55 | 19:30 - 19:55


Discover WPP City, a journey through creativity

The route

  • A Night Shop by VML | Discover unexpected Antwerp finds and creative takeaways.
  • Game Night by GROUP M |Play, engage, and experience media creativity in action.
  • A Speakeasy by AKQA | A creative hub where big creative ideas are celebrated.
  • A Gallery by OSL | Immerse yourself in social culture.
  • A Monument by KANTAR | Step into a space that explores the intersection of data and creativity.

Interested in the full creative route through BXL?

Get your tickets for ADNIGHT BXL