Submitted by jorn.vdm on
What makes or breaks a product launch?
Uncover the “why” behind your launch’s performance
Whilst product launches are always exciting, Kantar data reveals that almost two-thirds of product launches are dead or dying by the end of their second year. The difference between a launch that achieves liftoff and one that fizzles out is often small, and knowing what drives that difference is what can separate success from failure.
Based on years of knowledge and experience helping brands innovate, we have consolidated our learnings into a guide that will help your launches drive meaningful growth with post-launch insights.
This guide will equip you with the insights needed to navigate the highs and lows of your launch performance, fine-tune your strategy, and chart a path to long-term growth.