Leveraging the power of social data for consumer insights
The integration of different data sources represents the essence of the Kantar TNS vision. In order to analyze and understand the consumer voice and thus, to deliver tailor made insights and advice, Kantar TNS and Social Karma set-up a strategic business partnership.
Together we track and measure the activities of companies and customers on today’s primary social networks, monitoring over 325.000 social profiles worldwide and more than 1 billion social actions every day. Every Like (and its derivatives), Share and Comment that individuals and major brands exchange.