Sr. Brand & Communication research manager
Machteld has over 20 years of experience in Brand equity and communication research. (TNS Dimarso, Columbus Quanti and Research International). In her current role she takes responsibility for quantitative studies and analysis. She also leads the researchers involved in the projects.
She holds a Master in Industrial Psychology, specialization Consumer Psychology from the University of Ghent. Machteld is the Belgian Kantar expert for NeedScope and Conversion Model.
e: machteld.andries@kantar.com
t: +32 2 300 2008