We’re there before anyone else – we spot the big opportunities for clients.

Chris, Global Director of Innovation & Product Development

Innovation & Product Development is there from the beginning for TNS clients, regardless of categories or markets. When brands are looking to generate growth in new ways – through product innovation or development – they’ll speak to us before committing to any big decisions. And if resources are scarce, we’ll look in-depth at all the options, asking – where is the brand currently winning consumer trust? And – just as crucially – where are their competitors gaining momentum?

From this we’ll use our expert analysis to provide clear, detailed recommendations for driving resources in a new direction. We conduct our business in the high stakes field of creating something brand new.

Working across the full spectrum of TNS means continually moving between traditional, new and emerging categories. So you’ll also need to produce the best answers at a pace.