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View the top 30 Strongest Belgian Brands 2025 ranking
Discover the latest insights from the Kantar BrandZ Belgium 2025 report, designed to empower brands with data-driven strategies and market intelligence.
Key Insights:
- This year marks two decades of Kantar BrandZ’s brand equity research, providing actionable insights for marketers and business leaders.
- The 2025 ranking showcases brands with the highest Demand Power, reflecting consumer predisposition and loyalty.
- Samsung Galaxy leads the national ranking, closely followed by Apple iPhone. Belgian brands such as Proximus, Lotto, and Kruidvat feature prominently in the Top 10.
- Regional differences remain significant, with Flemish and Walloon consumers demonstrating distinct brand affinities.
- The report explores Pricing Power, innovation, and the critical role of trust in driving brand value. Disruption and meaningful difference are identified as key drivers of growth, with examples from Revolut and Proximus.
- Local retailers and trusted brands such as Colruyt illustrate how customer experience and reliability foster lasting loyalty.
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Discover what you missed! Explore BrandZ data for free Discover your top brand equity indicators in seconds with Kantar BrandSnapshot powered by BrandZ. |
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Interested in global details? BrandZ’s global report journeys through marketing’s evolution over the past two decades covering economic booms and recessions, pandemics and insecurity. |
Don’t hesitate to contact our Belgium BrandZ experts
We invite you to download the full presentation and connect with our team to discuss how Kantar BrandZ insights can support your business objectives.
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Sana Hussain |
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Isabelle Mérillou |
