Kantar BrandZ Belgium

The 20th anniversary edition of BrandZ’s global report journeys through marketing’s evolution over the past two decades covering economic booms and recessions, pandemics and insecurity.

Accelerate your brand’s growth

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.5 million consumers covering 22,000 brands across 538 categories in 54 markets.

Our series of brand ranking reports diagnose and contextualise the growth strategies of the world’s most valuable brands, against the current macroeconomic landscape.

Time and time again, Kantar BrandZ analysis has proven that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.

About the Kantar BrandZ Belgium Ranking

The Kantar BrandZ Belgium study includes the opinions of over 7200 Belgian consumers. The ability of any brand to power business growth relies on how it is perceived by customers. Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify a brand’s strength in the market and provides strategic guidance on how to boost value for the long-term. The study leverages the learnings on Brand Valuations from the Global top 100 rankings and looks at consumer opinion of Belgian audience to come up with insights for marketers.

The Top 30 Strongest Belgian brands were awarded basis Demand Power across 23 categories and approximately 300+ brands covered in the research. Demand Power is basically an estimate of what a brand's volume share would be if purchase decisions were based purely on brand associations. Calculated from Meaningful, Different, and Salient, Demand Power is reported as a percentage to highlight its connection to Volume Share. The framework used Demand Power Index for cross-category comparison as awards are given basis this metric across multiple categories.

Find action points to build and sustain strong brands now, and for the future, and how businesses can prepare for growth in an unpredictable world.