Innovation that starts strong, ends strong

In today’s rapidly evolving landscape, where AI is reshaping industries and consumer expectations shift at pace, brands must move beyond reactive innovation. The most successful organisations are those that innovate with clarity, purpose, and strategic intent.

We are pleased to share our latest thought leadership booklet, Innovating with Intent, by Dr. Nicki Morley, Global Innovation Lead at Kantar. It helps brands uncover where to focus next to unlock meaningful growth through strategic innovation.

Download your guide

Some of the key highlights:

  • Identify where to focus next to drive brand growth
  • Learn from award-winning brands such as Dove and Google Cloud
  • Explore what effective, category-defining innovation looks like
  • Understand how to connect strategy, insight, and execution
  • Discover how to build innovation that delivers both equity and commercial impact

Curious About What’s Next? Let’s Talk Innovation.

If you would like to discuss how these principles could be applied to your brand’s innovation strategy, I would be happy to arrange a time to connect.

Eduardo D’Ávila Lins de Faria

Eduardo D’Ávila Lins de Faria
Innovation Director
Kantar Insights Belgium
eduardo.davilalinsdefaria@kantar.com