A Belgian Benchmark for Customer Experience

Missed the live session with Kantar and UBA? No problem! Catch up now and explore all the key insights and highlights from the event. Stay in the loop!

In 2024 we presented the results of our first Spotlight on CX study including 64 brands from 14 categories. Our 2025 edition brings customer experience evaluations for a new selection of brands from 5 new categories.

Traditional metrics like NPS focus on fixing issues, not driving growth. Kantar’s Experience Power KPI measures how experiences boost brand meaningfulness and difference—unlocking long-term growth through Meaningfully Different Experiences (MDX).

Winning in customer experience means more than flawless execution—it’s about creating emotional connections that competitors can’t replicate. Operational excellence is common; emotional resonance makes your brand truly stand out.

Want to know what themes are emerging this year?
Download the full report and see how Belgian creativity leads the way. Six unique themes to help your creativity resonate with your audience.

Get more details

From Execution to Emotion: How We Measure CX Impact

Want to know what themes are emerging this year?
Download the full report and see how Belgian creativity leads the way. Six unique themes to help your creativity resonate with your audience.

Download concept booklet

Get in touch to transform your brand with Meaningfully Different Experiences

A proven CX framework by Kantar. Customer Experience solutions empower clients to create brand-aligned experiences that drive business growth. Our expertise helps you:

• Express your brand's unique positioning through tailored experiences.
• Understand evolving customer needs to stay ahead of market trends.
• Prioritize impactful improvements for commercial success.
• Capture feedback at scale using platforms.
• Empower your team with actionable insights.
• Optimize measurement and insights to guide strategic decisions.