Kantar’s annual review of the UK’s Best Christmas Ads, now celebrating its tenth year. We'll be revealing the secrets of effective Christmas Ads to uncover what factors drive effectiveness and positive long-term brand growth.

Join us to unwrap the magic of creative development, brand tracking, and campaign measurement; not just for Christmas, but for year-round success.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

Watch this year's ads

Kantar Marketplace: Insights at the speed of business for year-round success.

#KantarChristmasAds Podcast

Join Lynne Deason and Nicole Dudley, Brand Manager of Christmas & Halloween at Cadbury as they discuss how brands can make their ads as good all year-round as they are at Christmas.

Hear from Jamie Peate, Global Head of Effectiveness and Retail at McCann Worldgroup and Lynne Deason as they dive into how creativity, brand centricity and more...

Join Lynne Deason and Toby Horry, Global Marketing Director at TUI as they discuss the journey behind TUI's standout Christmas ads campaign, the importance of consistency and building strong brand associations.

How we’ve helped our clients

BrandDynamics - AI-enriched foresight

BrandDynamics - AI-powered brand tracking

AI-enriched foresight to power your marketing decisions, every day

  • Gives always-on and predictive insights relative to a peer brand set
  • 50+ years’ experience based on over 50,000 brands distilled into one product
  • Uses Trend AI technology to cancel the ‘noise’ in the data that distorts short-term metric movements and let customers see category trends with no time lag
  • Thousands of people surveyed per day across categories and countries
  • 4x more fraud prevention than any other supplier
  • Survey completion rates are 23% higher than the industry average
  • Leverages Kantar’s Meaningfully Different Framework – the only brand equity measurement approach approved by the MASB

LinkAi: AI-powered ad testing

How can marketers leverage AI to test more of their advertising faster and drive stronger marketing impact?

Using AI and machine learning, Kantar continues to forge new innovative paths helping advertisers drive stronger marketing impact through creative. It tests creative assets quickly, iteratively and at scale, decreasing time to market and increasing ROI for our clients.

AI-powered ad testing

Link AI on Kantar Marketplace is the fastest, fully automated, AI-powered solution to guide creative and media optimisation available today. It is built on a database of over 250,000 ads and 35 million human interactions. Test your own or competitor digital and TV ads in as few as 15 minutes with LINK AI.

Find out more with LinkAI
LINK+: Ad testing

LINK+: Ad testing

Powerful, fast and flexible solutions for digital, TV, print and outdoor ads. Evaluate and optimise your creative with LINK+.

Agile ad testing without compromise

  • Unparalleled flexibility Test and optimise across the creative lifecycle, looking at only the metrics that matter for your campaign.
  • Speed without compromise Get tailored insights without compromising on speed of delivery. Results are available in as few as 6 hours.
  • Insights you can trust Act confidently, informed by an industry leading brand equity framework and creative testing benchmarked on the world’s largest normative creative database.
  • Power to scale Combine AI and survey testing with new LINK Subscriptions to evaluate large volumes and maximise campaign efficiency.

LINK+ is the most powerful way to make creative work. Discover the most flexible ad testing solution on the market. Find out how it can quickly help you develop and deliver the most impactful creative that will increase your sales and build brand value.
LIFT+: multichannel tracking

LIFT+: multichannel tracking

Revolutionary multichannel tracking

LIFT+ powered by THX is a tech-driven optimisation tool that provides in-depth audience insights for your multichannel campaign.

The platform gives you access to audience insights for all your marketing channels at speed, enabling you to evaluate the brand and creative impact of your campaign on every channel. Optimising your live marketing campaigns has never been easier.

Plus, with the THX mobile app, harness the power of innovative technology to capture real-time consumer behaviour data for your campaigns.

Maximise your campaign's impact

  • Monitor campaign performance in real-time Capture real-time behaviour insights with the THX. passive panel to monitor true customer campaign exposure and impact.
  • Measure multichannel media contribution Size the contribution of each media, the overlap, and synergies to optimise your media mix.
  • Start monitoring retail performance LIFT+ opens up retail opportunities to track in-store visits, as well as out of home advertising with granularity.
  • Optimise your campaign strategy Access actionable insights at your fingertips across all channels for smarter, faster decisions that maximise media impact and cost efficiency.