Evidence-based insights meet world-class expertise.

Discover the power moves that will help you build resilient Brands in 2025 and beyond.

Get the data and guidance you need to demonstrate to your team the power of Brand building.

MASTERCLASS 1:
How to build emotional brand connection and command a price premium

MASTERCLASS 2:
Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience

MASTERCLASS 3:
Supercharging growth - the power of strategic brand collaborations

Key questions we will answer in the Masterclass series

EMOTION:
Why only 15% of brands get it right? Why is emotion so important for Brand Positioning? How can you effectively measure it?

DISTINCTIVENESS:
How can brands find smarter assets to invest in? How can you measure the performance of your brand assets?

BRAND COLLABORATIONS:
What brands can do to convert short term gain to long term wins from brand collaborations? How can you supercharge your brand connections?

Here’s everything you need to watch the video lessons and enjoy our data-packed content from top Kantar’s experts.

How to build emotional brand connection and command a price premium

In this first video lesson of the series, you will discover:

  1. Emotional connections can elevate your brand and command a price premium. However, only 15% of brands get it right. Why?
  2. Evoked emotions in advertising are not the emotions we use to position brands. Which techniques can help you position your brand through genuine emotional responses?
  3. Direct questions often fall short in capturing emotional response. Which tools can help you tap into people intuitive reactions?

Join us to learn how you can better connect with your audience and command a price premium.

Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience

In the second video lesson of the series, you will discover:

  1. Why simply being distinctive isn't enough and how to leverage distinctive assets to build brand equity and value.
  2. How brands can use their assets creatively to engage audiences while maintaining consistency, and reinforcing memory structures.
  3. Strategies for investing in smarter brand assets to achieve both brand equity and differentiation.

Join us to learn how to make your brand stand out and resonate with your audience effectively.

Supercharging growth - the power of strategic brand collaborations

The third video lesson includes client interviews, case studies and, you will discover:

  1. How brand collaborations can drive Meaningful Difference, attract new audiences, create legitimacy in new space and enhance brand presence.
  2. How to use brand assets creatively to engage audiences, extend media budgets, and reinforce memory structures.
  3. Strategies for investing in smarter brand assets to achieve both brand equity and differentiation.

Join us to learn how to leverage brand collaborations for both short-term and long-term success.

Why should marketers watch the Brand Strategy Masterclass?

Through our free Masterclass series we want to equip you and your team with the latest data, insights and best-in-class brand expertise to help you shape your brand future.

As the world’s leading marketing data and analytics business, Kantar is an indispensable brand partner to the top companies globally. Our proprietary Meaningfully Different Salient (MDS) framework is externally validated and MASB certified. The Marketing Accountability Standards Board (MASB) evaluates marketing metrics against the Metric Audit Protocol (MMAP), selecting measures that align with industry best practices and meet top quality standards.