Real voices. Real-time decisions.

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Guided by experts. Supported by AI. Designed for decisions in the moment.

Qual at quant scale in real time

The world isn’t waiting. Consumers are evolving faster than ever, shaped by shifting culture, emerging trends, and real-time experiences. Brands need to keep up, not just with speed but with a more holistic understanding of their consumers.

Kantar Live brings together the richness of qual and the scale of quant in one live session with expert moderators, so you gain sharper insight into your consumers and transform it into actions grounded in real human perspectives.

 

 

Each 60-minute session connects you with up to 100 consumers, blending open-ended questions, live polling, real-time voting, and AI-powered analysis that surfaces key themes and summaries. As the session unfolds, you follow along live, ask probing questions in real time, and join an immediate expert-led debrief to determine clear next steps.

Whether shaping early innovation ideas, refining concepts, or optimising creative, Kantar Live gives you the clarity and confidence to make decisions in the moment.

Kantar Live

 

 

Where human expertise meets AI

Kantar Live combines AI with expert guidance and proprietary frameworks to shape every live session and unlock meaningful insights fast.

Deeper insight, wider perspective

Deeper insight, wider perspective

Fast, flexible, built for scale

Flexible sampling options to match your budget, audience, and agility needs, from cost-effective Eco-system recruitment to Kantar Profiles, all the way to traditional qual panels.

1: Qual and quant in perfect sync

Explore emotional depth and sense check what matters most, all in one place, without trade-offs or switching tools.

2: AI-powered from start to finish

AI supports the full workflow, from recruitment fraud prevention to live probing and real-time summaries. Refine questions, test hypotheses, and adapt as the session unfolds.

3: Active engagement, not just observation

Lively, interactive sessions where participants share, react, and vote in real time, creating momentum that makes insights more vivid and actionable.

4: Built on Kantar’s best thinking

Grounded in proven brand equity frameworks and behavioural science, so you can move forward with insights you trust and decisions you can stand behind.

5: Expert support that scales with you

From setup to debrief, Kantar experts are with you throughout, helping you shape the session and turn insights into confident actions.

6: Global reach, real-time speed

Connect with consumers in the moment—wherever they are—with the flexibility to match your timelines.