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A modern, disruptive measurement approach changing the way marketeers think, evaluate and influence their marketing performance and KPIs. LIFT ROI provides actionable campaign insights to strengthen marketing and media decisions.
Overview
AI-powered, always-on unified measurement platform enables marketers to optimise their media budget in nearly real time. Continuous data and models refreshed in-flight daily for timely insights into media and marketing performance and in-flight optimisations.
Key features
- Future Proof Use actionable insights to quickly make informed decisions with fast refreshes to take advantage of market opportunities without the use of cookies.
- Holistic View Get the data you need, when you need it, all in one location bringing together Brand Equity, Creative Quality and Sales data for Long-term and Short-term objectives.
- Actionable Insights Build more accurate future scenarios considering not only digital media, but also paid, own and earned in and offline media, industry factors, economy and environmental factors.
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