A more diverse world needs more inclusion aware brands

A first of its kind in the market, we have used an accessible, all-encompassing research methodology to connect with underserved populations across the globe. Learn how to push the boundaries of traditional market research with the Brand Inclusion Index.

Get a sneak peek of the 2024 study which covers 648 brands in 18 countries across 28 different categories.

We will reveal:

  • Learnings from the brands that are paving the way for inclusive marketing
  • How to close inclusion gaps to make sure your approach to diversity, equity and inclusion appeals to those who experience discrimination
  • A preview of our inclusion benchmark

Recording Available On Demand


Measuring your progress on the brand inclusion journey

This study is your guide to formulating a decisive DEI strategy, revealing the task's scale and your brand's required actions to reach key underrepresented demographics.

To discover how to attract spending from key groups and the scale of the inclusion opportunity.

Download the one pager.


Get in touch for a view on the Belgium market

Corinne Mostaert
Director – Innovation and sustainability
Kantar Insights Belgium
corinne.mostaert@kantar.com