Disruptive and Incremental Innovation Insights
Drive incremental growth by finding new spaces. Create Meaningfully Different new products and services with fast, reliable insights.
Build, identify and launch innovations that not only drive new product sales but also build long-term brand equity. Kantar provides a cohesive portfolio of solutions that help brands create Meaningfully Different innovations. Address real consumer tensions through an iterative, agile learn-test-learn approach - amplified by technology and extensive consumer data.
30,000+ innovations tested on Kantar Marketplace Solutions available
In over 60 markets
25% more innovations tested year on year
Frequently Asked Questions
Q: What is disruptive innovation?
A: Disruptive innovation transforms markets with new products or services that redefine consumer expectations.
Q: How does incremental innovation differ?
A: Incremental innovation improves existing products gradually to sustain competitiveness.
Q: How do consumer trends shape innovation?
A: Trends provide insight into changing needs, guiding product and service development.
Q: What methods are used to test innovation?
A: Surveys, pilot launches, and concept testing validate ideas before scaling.
